UX Design - User experience design
The Design Sprint is part of a trend of the current web: continuously improving the User Experience (UX) and specifically the User Centered Design (UCD).
Today, to stand out from the competition, the key is to take special care developing the User Experience (UX). The application is only part of a much larger sequence:
Sally was watching TV and saw an ad for Zalando with the dress of her dreams: she grabs her iPad and connects to the website, checks the dress carefully and buys it. She will receive it at home two days later in a nice colorful box.
This experience combines the visual and the soundtrack of the TV ad, the simplicity of ordering on the site, the impatient waiting to receive her package at home and Sally’s pleasure to try on her new dress
To visualise this experience, like a tv show’s writer would do, requires a perfect knowledge of its target audience : the slightest bug can lead to the failure of the overall process.
This is probably the real challenge of a Design Sprint : Understanding the needs of your future users : what are the key features of the App ? what will make your user validate the purchase ?
Companies active in a digital world must continually reinvent themselves and strive to do better than the competition. The design , to be effective , must be tested very early on real users. Putting the product in the hands of neutral and objective users can quickly identify their qualities and weaknesses.
The huge advantage of design sprint is that in a few days, a prototype will be created and tested , with no code having been written.
In the end, a real time saver and the unique possibility of having been mistaken without too much of consequence. Don’t forget, the prototype is a TEST, not the real product!
Rapid prototyping softwares
Why
- Create products adapted to the target audience
- Integrating the user into the design
- Test the ergonomic aspects
- Iteratively improve the product
How
- Long-term accompaniment
- User interviews
- Experience mapping
- Customer Care
- Personas
- Wireframing, black and white wireframes
- Ergonomics tests
- Interaction design
Result
- A product that evolves in an agile way and focuses on the user’s needs
- A roadmap of upcoming features
- A dialogue between the customer and its users
Wanna work with us?
If you are thinking of organizing a Design Sprint with us, need consulting or mentorship, contact a facilitator, via contact@design-sprint.com or book a Zoom call.
Why Design Sprint?
- Immediate results
- Align your team
- Boost creativity
- Limit risks
- Maximize ROI
- WOW investors
Our other services
Google Ventures Design Sprint
Classic 5 days Design Sprint to prototype and test the most innovative ideas
Remote virtual Design Sprint
It is now possible to participate in Design Sprints remotely using the new remote collaboration tools.
Strategic alignment workshops
Align your teams on strategic issues in a shortened version of Design Sprint
Web & Apps design
We have designed hundreds of websites and apps. And soon, maybe yours too!
User testing
We organize and conduct filmed interviews with your users and customers, in person or remotely.
Rapid digital prototyping
Thanks to rapid prototyping, we can simulate a digital product and make it tangible in a few hours.
Design Sprint Quarter Strategy
Our three months strategy to go from the initial Design Sprint to the building of an MVP (Minimum Viable Product)
Iteration Design Sprint
Classic 5 days Design Sprint to prototype and test the most innovative ideas
Design sprint trainings
It is time to level up in your career and introduce the Design Sprint in your organization. Discover our Trainings or Masterclass and get certified