In some cases, running a single Design Sprint can be enough. But it needs to have a very well-defined challenge and has to take place at the very beginning of the project.
- A single Design Sprint can:
- Kick-start a project and steer it in the right direction
- Test the validity of a concept or hypotheses
- Get support from the team
- WOW and get the buy-in of your investors or key stakeholders
- Boost your creativity and keep the good ideas
Test early, fail fast!
In other cases, Design Sprint will quickly identify a future failure of the product or idea. In such circumstances, it is obviously advisable to stop the project, or to plan a second Sprint to find solutions to the encountered problems.
The failure of the product does not mean the failure of Sprint! The real financial gain of a Design Sprint is the time you are saving on developing a product that has no future. Here lies the ROI of Design Sprint.