Foundation sprint

⚡️ Officially launched in 2025, the Foundation Sprint is the latest tool created by Jake Knapp and John Zeratsky, the authors of the design sprint methodology.
This two-day workshop helps you establish the essential foundations for a major project or even a brand new business, starting from zero.

Equally suited to startups and large organizations, the Foundation Sprint helps align your team or stakeholders around a shared vision, focus early on your differentiation, and define the best strategic approach to drive your project to success.

Start strong with the Foundation Sprint

As specialists in facilitation and design sprints, we bring structured and objective support to your project.
Working with an experienced external facilitator helps defuse tensions, manage strong personalities, and maintain a positive and productive group dynamic.

Design Sprint Ltd and the Foundation Sprint

We are proud to be among the pioneers of the design sprint in Europe.

Since 2017, we have been working closely with Jake Knapp, building both a strong professional relationship and a true friendship.

Our side project, Genius Loci Medals, is even featured in Jake and John’s new book, Click, and is used as the main case study for the “Magic Lenses” exercise.

Happy Clients

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Requirements

a Team of 2 to 6 people
a Decider sponsoring the project
a comfortable, collaborative working space

Typical Agenda

Day 1:
9:30am – 4:30pm
Day 2:
9:30am – 4:30pm

Day 1

- defining your Basics: target audience, problems solved, competitive advantages, market alternatives, and competitors
- defining your Differentiation: identifying what makes your solution truly unique or radically different

Day 2

- generating and reviewing different Approaches: possible strategies to reach your goal
- testing ideas through the Magic Lenses to assess their strength and mid-term potential
- writing a Founding Hypothesis to be used as the sprint challenge for a future design sprint